Social Media Marketing Mistakes HVAC Companies Constantly Make

Do you own an HVAC company, one that you are trying to generate more business for every month? Perhaps you have been using many different marketing methods, one of which is social media marketing. If you have not been having a great deal of luck with this particular type of marketing strategy it could be because you are not approaching this the right way. Here are some tips on how to properly utilize social media to your advantage, and also mistakes that you need to avoid, especially if you are operating a heating ventilation and air conditioning company.

Proper Way To Market With Social Media

There are many different ways that you can market with social media, specifically companies like Facebook and Twitter. You have to remember that this is different than using something like Google in order to generate traffic to your website because the approach is completely different. With search engines, you are trying to attract people that are specifically looking for your type of business by targeting keywords. Once a person comes, visit your website, and then leaves, you are placed in a position where you either capture their email address with a squeeze page, or you try to convert them by making a sale. This type of HVAC marketing is completely the opposite of what you need to do with social media because you can use the viral nature of how people like to share unique items of interest through social media platforms. Here are some mistakes that you need to avoid when using these types of platforms when trying to generate sales for your HVAC company.

Important Mistakes To Avoid

The first mistake that most companies make is simply presenting the benefits or features of what their business has to offer. People that are on Facebook are not necessarily looking for something to buy to begin with, just sharing something that they have found to be interesting. That’s why you need to create a video that is worth sharing, one that relates indirectly to your particular business. The virality of the video or image that you create is the focus of what you are doing, and by targeting a social media audience in this manner, you will be able to generate more sales. An example of a video or image that you can create would be showing the pitfalls or problems associated with not having a fully functional heater or air-conditioning system. This would tap into the emotions of people that would prefer being cool during the summer and warmer during the winter.

By using images that intrigue people, especially with videos that can really connect with their emotions, the images, music, and message that you are sending will cause them to not only share what you are presenting, but consider how they might need to update, or repair, their air-conditioner or heater, not wanting to experience the type of discomfort that you are presenting.

The main mistake to avoid with an HVAC company that is marketing through social media is to not tap into the emotions of those that are seeing the images and videos that you create. Once you have done this, and you are able to create this type of marketing media on a regular basis, you will start to see a dramatic improvement in the amount of visitors that you get and the business that you generate.

HVAC Internet Marketing Guide for 2015

If you are in the HVAC business servicing your local area, there really is no reason for you not to do internet marketing for your business. In fact, if you don’t do it, that is, market your company online, you could be losing out on thousands of dollars in new business. Before we move on any further, however, let me first explain what internet marketing is.

Internet marketing at its most basic is really the art/science of promoting your business on the Internet. At the heart of this art/science are two basic disciplines: (a) creating your brand and (b) promoting it through the different marketing channels.

The future is actually bright for local HVAC businesses. With HVAC internet marketing, never before has there been so much opportunity to explode revenues on a relatively shoestring budget. So, how do you go about doing internet marketing?

Assuming that you already have a brand name, your internet marketing efforts all start with keyword research. Keyword is nothing more than discovering the words that your customers would type in Google to find a business like yours.

There are many keyword tools out there. Some free and some paid. When doing keyword research, it’s important to cast a wide net and find as many variation of your main keyword. For example, if you’re based in Fort Lauderdale, Florida, you might want to start with “HVAC technicians Ft Lauderdale” and extend to the services you offer like, for example “air conditioning repair Ft Lauderdale”, etc. Gather all your keywords in a master list.

You are going to use your keywords as the basis for creating different marketing campaigns on Google through Search Engine Optimization (SEO), Youtube (video marketing), Google Adwords and other pay-per-click advertising channels, and Facebook.

Like in the case of keywords, you should cast a wide nest in promoting your business and not just rely on one marketing channel for promotion. However, we do recognize that for absolute newbies, learning about all the best marketing methods now can cause information overload that can put a plug on taking massive action, which is absolutely essential for any kind of success online.

That said, choose a marketing method and learn all that you can about it from the people who are successful in using those methods. Apply what you learned to your own website and track your progress, and don’t stop until you’re generating new business and increasing your revenues with your chosen method.

Check out these HVAC marketing strategies for more information.