How To Learn SEO – The Basics

Understanding SEO and having the ability to apply the strategies to your website is essential in enjoying more visitors being directed to your site via different search engines. More visitors results in more interest in your products and services which relates into greater profit.

Like learning any new subject, it is always best to start with the fundamentals.

1. Understanding How It Works

Before you can implement any of the strategies, you need to know how SEO works to improve your ranking on a specific search engines’ results page. There are two elements that search engines use to categorize your webpages – crawling and indexing.

– Crawling. The search engine sends ‘spiders’ to crawl through the worldwide web identifying specific content and then returning it to their databases.
– Indexing. The relevant information is then indexed and stored in the database. Information that is relevant to the website is indexed.

When an internet user types in a search query that is relevant to the content contained on your webpages, the web address will be returned on the webpage. SEO helps ensure that the web address ranks higher on the results page, through the use of unique, relevant and high quality content, to have greater visibility and attract more visitors.

2. Adding Content

There are four important elements to adding content to your website. Content must be:

– Unique. If you copy, plagiarize or simply duplicate information that is already contained on your website or from other sites, the information will simply be overlooked by ‘spiders’ crawling the internet and the relevant information will not be indexed.
– Relevant. Information that is not relevant to the function of you business will simply result in indexing that does not result in the right type of visitors to your website.
– Quality. It is very important that your content is of a high quality that is easy for visitors to understand and read and has no spelling, grammar or factual errors. Content should be short, sweet and to the point.
– Regular. Content needs to be added as regularly as possible. The more often content is added, the more regularly a website is likely to be crawled and re-indexed.

Content can be in the form of blogs (short posts of 100-300 words) or articles (medium length from 300-700 words). Longer content can be added but is not always ideal as search engine algorithms often only crawl the heading and first few paragraphs of a document.

3. Keywords

Keywords or phrases are an essential part of SEO. Adding specific keywords or phrases to the content that is relevant to the business will simplify the crawling and indexing process. The keyword should be used in the heading or title of your content, in the first paragraph (preferably the first line) as well as throughout the body of the article.

There are two important elements to keyword selection – identification and analysis.

– Identification. Identifying keywords that will have a high search volume and low competition is essential. In other words, keywords that are more likely to be used in search queries and less likely to be used by the competition. Keywords must be relevant, form the foundation of the content and make sense within the context of the content.
– Analysis. Keyword analysis helps identify the keywords that are most successful in attracting traffic to a webpage. There are a range of different analytical tools that can be used in this process.

It is very important not to load or stuff content with keywords as this will negatively impact SEO. Search engine algorithms are designed to overlook content that use the same keyword too many times or content that doesn’t make sense.

4. Links

All content should have links both to pages contained on the website and to external websites that are relevant to the content. Links are the pathways that are used by ‘spiders’ to crawl the internet. Without links, content or documents are more likely to be overlooked and will not be indexed. Content without links is basically useless.

Links are most optimal when added to the keyword or phrase that is being used in the content. There should be at least one internal and one external link contained in the body of the content. However, this can be dependent on the length of the content where longer articles or blogs may contain more links.

In the same way that keyword loading or stuffing can have a negative impact on SEO, so can adding to many links or links that are irrelevant to the content.

5. Do-It-Yourself SEO

The basic SEO process may seem simple and easy to achieve without the assistance of an SEO consultant. However, the task can become time-consuming and tedious over time. If you do have the time to expend on identifying keywords, writing your own content and then analyzing the success, then you may need to fulfill a few other requirements. If you want to find a way to make it quicker you can check out This course gives a comprehensive guider to how to be great at seo.

Not everybody can write quality content to be added to their webpages. It can be difficult to put into words the thoughts that you have in your head and even more complicated to ensure that the content makes sense and is relevant. Most people struggle to write blogs and articles at the outset but may find that it gets easier the more often they write.

It may be advisable to take a writing course before attempting to add your own content to your website. Remember that high quality articles that have good grammar and correct spelling will add value while low quality content will detract from the value.

6. The Process

SEO will not provide overnight success, even if you are able to add a large number of articles or blogs to your website immediately. It is a slow process and may take days or even weeks before any progress up the search results ladder are seen. Don’t lose hope and keep in mind that part of the process is adding content regularly. It is not just the amount of content contained on your site, but how often new information is added that can make the greatest difference.

Social Media Marketing Mistakes HVAC Companies Constantly Make

Do you own an HVAC company, one that you are trying to generate more business for every month? Perhaps you have been using many different marketing methods, one of which is social media marketing. If you have not been having a great deal of luck with this particular type of marketing strategy it could be because you are not approaching this the right way. Here are some tips on how to properly utilize social media to your advantage, and also mistakes that you need to avoid, especially if you are operating a heating ventilation and air conditioning company.

Proper Way To Market With Social Media

There are many different ways that you can market with social media, specifically companies like Facebook and Twitter. You have to remember that this is different than using something like Google in order to generate traffic to your website because the approach is completely different. With search engines, you are trying to attract people that are specifically looking for your type of business by targeting keywords. Once a person comes, visit your website, and then leaves, you are placed in a position where you either capture their email address with a squeeze page, or you try to convert them by making a sale. This type of HVAC marketing is completely the opposite of what you need to do with social media because you can use the viral nature of how people like to share unique items of interest through social media platforms. Here are some mistakes that you need to avoid when using these types of platforms when trying to generate sales for your HVAC company.

Important Mistakes To Avoid

The first mistake that most companies make is simply presenting the benefits or features of what their business has to offer. People that are on Facebook are not necessarily looking for something to buy to begin with, just sharing something that they have found to be interesting. That’s why you need to create a video that is worth sharing, one that relates indirectly to your particular business. The virality of the video or image that you create is the focus of what you are doing, and by targeting a social media audience in this manner, you will be able to generate more sales. An example of a video or image that you can create would be showing the pitfalls or problems associated with not having a fully functional heater or air-conditioning system. This would tap into the emotions of people that would prefer being cool during the summer and warmer during the winter.

By using images that intrigue people, especially with videos that can really connect with their emotions, the images, music, and message that you are sending will cause them to not only share what you are presenting, but consider how they might need to update, or repair, their air-conditioner or heater, not wanting to experience the type of discomfort that you are presenting.

The main mistake to avoid with an HVAC company that is marketing through social media is to not tap into the emotions of those that are seeing the images and videos that you create. Once you have done this, and you are able to create this type of marketing media on a regular basis, you will start to see a dramatic improvement in the amount of visitors that you get and the business that you generate.

HVAC Internet Marketing Guide for 2015

If you are in the HVAC business servicing your local area, there really is no reason for you not to do internet marketing for your business. In fact, if you don’t do it, that is, market your company online, you could be losing out on thousands of dollars in new business. Before we move on any further, however, let me first explain what internet marketing is.

Internet marketing at its most basic is really the art/science of promoting your business on the Internet. At the heart of this art/science are two basic disciplines: (a) creating your brand and (b) promoting it through the different marketing channels.

The future is actually bright for local HVAC businesses. With HVAC internet marketing, never before has there been so much opportunity to explode revenues on a relatively shoestring budget. So, how do you go about doing internet marketing?

Assuming that you already have a brand name, your internet marketing efforts all start with keyword research. Keyword is nothing more than discovering the words that your customers would type in Google to find a business like yours.

There are many keyword tools out there. Some free and some paid. When doing keyword research, it’s important to cast a wide net and find as many variation of your main keyword. For example, if you’re based in Fort Lauderdale, Florida, you might want to start with “HVAC technicians Ft Lauderdale” and extend to the services you offer like, for example “air conditioning repair Ft Lauderdale”, etc. Gather all your keywords in a master list.

You are going to use your keywords as the basis for creating different marketing campaigns on Google through Search Engine Optimization (SEO), Youtube (video marketing), Google Adwords and other pay-per-click advertising channels, and Facebook.

Like in the case of keywords, you should cast a wide nest in promoting your business and not just rely on one marketing channel for promotion. However, we do recognize that for absolute newbies, learning about all the best marketing methods now can cause information overload that can put a plug on taking massive action, which is absolutely essential for any kind of success online.

That said, choose a marketing method and learn all that you can about it from the people who are successful in using those methods. Apply what you learned to your own website and track your progress, and don’t stop until you’re generating new business and increasing your revenues with your chosen method.

Check out these HVAC marketing strategies for more information.