Do you own an HVAC company, one that you are trying to generate more business for every month? Perhaps you have been using many different marketing methods, one of which is social media marketing. If you have not been having a great deal of luck with this particular type of marketing strategy it could be because you are not approaching this the right way. Here are some tips on how to properly utilize social media to your advantage, and also mistakes that you need to avoid, especially if you are operating a heating ventilation and air conditioning company.
Proper Way To Market With Social Media
There are many different ways that you can market with social media, specifically companies like Facebook and Twitter. You have to remember that this is different than using something like Google in order to generate traffic to your website because the approach is completely different. With search engines, you are trying to attract people that are specifically looking for your type of business by targeting keywords. Once a person comes, visit your website, and then leaves, you are placed in a position where you either capture their email address with a squeeze page, or you try to convert them by making a sale. This type of HVAC marketing is completely the opposite of what you need to do with social media because you can use the viral nature of how people like to share unique items of interest through social media platforms. Here are some mistakes that you need to avoid when using these types of platforms when trying to generate sales for your HVAC company.
Important Mistakes To Avoid
The first mistake that most companies make is simply presenting the benefits or features of what their business has to offer. People that are on Facebook are not necessarily looking for something to buy to begin with, just sharing something that they have found to be interesting. That’s why you need to create a video that is worth sharing, one that relates indirectly to your particular business. The virality of the video or image that you create is the focus of what you are doing, and by targeting a social media audience in this manner, you will be able to generate more sales. An example of a video or image that you can create would be showing the pitfalls or problems associated with not having a fully functional heater or air-conditioning system. This would tap into the emotions of people that would prefer being cool during the summer and warmer during the winter.
By using images that intrigue people, especially with videos that can really connect with their emotions, the images, music, and message that you are sending will cause them to not only share what you are presenting, but consider how they might need to update, or repair, their air-conditioner or heater, not wanting to experience the type of discomfort that you are presenting.
The main mistake to avoid with an HVAC company that is marketing through social media is to not tap into the emotions of those that are seeing the images and videos that you create. Once you have done this, and you are able to create this type of marketing media on a regular basis, you will start to see a dramatic improvement in the amount of visitors that you get and the business that you generate.